Write a hero headline that works

The hero is the first thing visitors see. A clear headline and one obvious button are all it needs.

Edit the hero

1. 1Open the Website editor and expand the Hero section.
2. 2Edit the eyebrow, headline and subtext.
3. 3Set the labels of the primary and secondary buttons.
4. 4Upload a hero image.
5. 5Check the preview, then publish.

Pick a headline animation

The hero offers optional headline effects, such as Text Animate, Typing, Line Shadow, Aurora, Hyper Text and Text 3D Flip. Choose None for a plain headline. Effects suit short headlines best.

Write a better headline

• Say what you are and where: "Wood-fired pizza in Brooklyn".
• Lead with what makes you different, not just your name.
• Keep it under about eight words.
• Make the primary button an action: "Order online".