Tell your story: About, principles and team

The About section builds trust. Visitors who read your story are more likely to order.

Write your story

1. 1Open the Website editor and expand About.
2. 2Set the section title and a short intro.
3. 3Add two to four short story paragraphs.
4. 4Check the preview and publish.

Principles

Principle cards are short values you want to be known for, such as "Locally sourced". Each has an image, a title and a short body.

Team

1. 1In About, find the public team list.
2. 2Add each person with a photo, name and role.
3. 3Save and publish.

Only add people who are happy to be shown publicly.

Title and story effects

The About title can use Shimmer, Text Highlighter, Sparkles or no effect. The story can optionally use a scroll-driven Text Reveal, which shows your paragraphs one at a time full-screen as visitors scroll.