Understand your Analytics page

Analytics shows how your website is performing.

Two sources, on purpose

• Website traffic: page views, unique sessions, referrers and devices, from visits to your site.
• Revenue: orders, revenue and tips, from your real paid orders.

They're kept separate deliberately, so revenue is always exact rather than a traffic estimate.

Read the page

1. 1Open Analytics in the sidebar.
2. 2Choose 7, 30 or 90 days with the tabs at the top.
3. 3Page views and sessions shows traffic over time.
4. 4Top pages and Top menu items show what's getting attention.
5. 5Referrers shows where visitors come from, such as Google or Instagram.
6. 6Devices shows what they browse on.

When it's empty

A new site shows "No traffic yet" until visitors arrive. Share your link to get started. See Share your website.